Let’s get started – about Drive Zero


I’ve done it – I made the change! First, I bought a BMW i3 in April 2017; and now I’m launching a website about the experience of buying, owning and using electric vehicles.

Why? I am hoping that my experiences – and many others I hope we will cover in future too – can help others move the same way.

I have always been a car guy – not a full-on, spend all my money on my ride kind of enthusiast, but most-definitely interested in many things ‘car’ and motorsport, and more than willing to appreciate cool machinery.

Like many, I blame my Dad.

My Dad rallying a BMW 2002 in the mid 1970s.

In recent years, with the slow but steady increase in options available for lower emissions motoring, I was finding it harder to get enthusiastic about ICE (the traditional Internal Combustion Engine) powered cars that usually I would have found interesting. The need for humans on our planet to consume fewer resources is evident, in my opinion, and while as consumers we are buying more and more efficient vehicles, and this is some form of progress, moving to sustainably powered vehicles is a whole new ball-game – and where we should be headed to make a real difference.

I found myself scoping out options for a second car in our family, and going electric was the only way this decision was heading – so the i3 landed on our driveway.

My first week of BMW i3 ownership.

So, what’s Drive Zero’s mission?

  • To help Australian’s move more quickly to low emission personal transport.
  • Share information and conversation, aim to change perceptions, opinions and generate interest in zero emissions vehicles
  • Avocate for business and personal change to support this movement

We’ll be highlighting personal experiences and benefits of EV ownership – to start with, just mine, but over time I hope to spread this to cover others experiences too.

People have so many questions about EV ownership – and at the time of writing this, I am only a couple of months into the process. But I have learned heaps already, and I can’t help but want to share some of the experiences and insights I have had so far.

For example – I love researching things and figuring out solutions to problems. For example – I live in a rental property, with little scope for installing a high power EVSE (charger), for example. So I needed to figure out a home charging solution – so I’ll cover off my trial and error of getting a usable system in place.

My first full charge.

Rinse and repeat across many more “What about this?” questions people have about ‘going electric’ – that’s where we hope we can get stuck in.

In addition, for our sins, Australia is several years behind the curve globally when it comes to electric vehicle adoption. We collectively live in one of the sunniest places in the planet, with a fast-growing base of home solar power, and with the large percentage of the population concentrated into a small number of urban areas. Surely we should be leading the charge, so to speak – but no. This means we will also have a uniquely local focus on EV ownership and usage.

A little about me

I’m Keith – and live on Sydney’s Northern Beaches. I have made websites for a living for as long as I have been in jobs, so that’s about 15 years. I spend most of my time running Point Hacks which helps people earn and use frequent flyer points effectively.

Yes, I appreciate the irony in promoting one of the most polluting ways to travel (in a plane) on one hand and then launching a website about zero emissions transport on the other. You could say there’s some internal conflict there. Maybe I’ll address that in a future post.

I hope to get some additional contributors and partners in running the site in the near future, so we’ll introduce them when the time comes.

Thanks for reading!

Keith enjoys nerding out about Electric Vehicles, owning a BMW i3, Tesla Model X and now, running Drive Zero .


  1. What about the Hyundai Ioniq? It has been around for over a year in overseas markets (including right hand drive) and Hyundai Australia have had examples testing in Australia (one has also had a going over by ANCAP). So… it should be on sale here soon (certainly a lot sooner than the Jaguar.

    1. Hey Les – thanks for commenting! There haven’t been any rumblings about the Ioniq being confirmed yet that I am aware of and would love to see it here, especially as the Renault Zoe is now confirmed too. More options are usually always better. I’ll keep an eye out, for sure, and will write it up as soon as I find anything.

      For now my focus is on producing some beginner guides to the existing models on sale (or that are confirmed will be on sale) in Australia. If you have any ideas or feedback though – comment here or email me: keith@drivezero.com.au

  2. Hi there. Have only come across site today and must say that I am impressed. I am an i3 owner of near to 3 years duration, living in Brisbane. Wonderful car that really represents the future of personal mobility.

    Re the Hyundai Ioniq I can add that from what I understand a certain extent of the 3 version range should be available in Aus very soon. Whether that be mild hybrid, plugin or full EV is still unclear. Hopefully the latter two prevail. I have had the opportunity to preview a blue coloured EV Ioniq here in Brisbane a few weeks ago and while it is not the same as being based a “clean sheet EV
    design” like the i3 I was still pleased with what I saw. A case of more choice, definitely the merrier. The Qld government Qfleet had the EV here on loan from Hyundai to evaluate.

    1. Nice to hear from you Gary, and that’s pretty cool you got that preview of the Ioniq. Hopefully the full EV makes it’s way to Australia in 2018.
      Would you and your i3 be up for being featured on the site as an ownership story? Keen to spread the world of how people are owning and using EVs in the real-world.

  3. Hey Keith …

    What about including the Blade Electron? The first production electric vehicle built in Australia as well as exported. From 2808 to 2014.

    I am the proud owner of BEV #2, built for the City of Melbourne in 2008 and now returned to it’s birthplace in Castlemaine, Victoria.

    I know it’s kind of a tuppence Tesla, but it is a fantastic car!

    Want some pictures?

  4. Nice website, glad I discovered it. I live in USA where BEV, PHEV, and hybrid are slowly increasing in market share. Unfortunately the popularity of pickup trucks and SUVs, whether the owners need that size of a vehicle is debatable, continues to remain strong, and sales of regular sedans (saloon or hatchback) continues to be less percentage of the new car market.
    I think the main issue with adoption of BEV is the cost and range. It seems the major adoption areas for BEV are the high tech, high income cities, where these cars are mostly used for short commutes (at least in miles or km) and using less than the maximum range on other types of use. Many of the BEV owners have access to charging stations at work, home or conveniently located along their routes. It must be quite challenging for apartment dwellers to own a BEV.
    The move to BEV dominance over ICE will take many years, but these are the formative years that history will see was the dawning of the new age of transportation.
    I look forward to watching the increase of sales and support for BEV in OZ, and the rest of the world.

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