Tesla have long offered a referral program, where current Tesla owners can entice anyone they know interested in the brand with a dedicated link to place their order.
If they use the Tesla referral program, the new owner has traditionally received a discount of around $1,500 AUD on a new Tesla (it doesn’t apply to used vehicles) plus free supercharging at Tesla’s growing network of chargers.
The current iteration of the referral program ends on October 31st, with the current discount of $1,400 off a new Tesla disappearing. The free supercharging benefit will continue for the time being.
Naturally, we have our own Tesla referral program link you can use if you’re considering a new Tesla before the referral program ends. Thanks if you do!
Tesla referral program benefits for purchasers
The key benefit for a long time has been the equivalent of around a $1,000 USD discount, which is $1,400 for Australia – a nice win for a potential purchaser. That’s the benefit that’s disappearing.
Below is an example of how this works from a test for a Model X order on the Tesla website. The key thing to note is that the $1,400 credit is removed before taxes, so the effect on the total price of your new Tesla is reduced further by the lowering of GST and Luxury Car Tax too.
This example is a fairly optioned up Model X 100D, so the total price is a bit eye-watering. The discount applies though to the slightly less expensive Model S – but not for Model 3.
Tesla are now also only offering new Tesla owners a limited amount of free supercharging on their supercharger network, meaning those who supercharge often will eventually need to pay for the privilege.
Currently, new owners who order via the referral program receive free supercharging for the life of ownership of their vehicle.
Historically, many owners would have received free supercharging tied to the vehicle itself, either from an early Tesla purchase or from a referral purchase which offered this benefit. This is why you see this offered with many used Teslas.
Finally, I believe – but don’t know for sure – that referrals can be used on both custom order vehicles (i.e. brand new, to your spec) but also new ‘inventory’ cars, by asking the Tesla sales rep after to apply a referral to an inventory car at the time you do a deal. We have more on how Tesla are now selling used and inventory models online in Australia here.
Tesla referral program benefits for existing owners
These have differed over the last few years, with Tesla refining the incentives for owners to use the referral program as their business has grown and new products have become available.
On offer now are limited edition black home chargers and Tesla credit for 1-2 referrals, a 21” wheel upgrade or spare, or a week-long rental loan vehicle for 3 referrals, and for 4 or more, we’re getting into Powerwall and Solar Roof benefits plus event invites.
The benefits are cumulative – it’s not a credit based system – and change a few times per year, with the referral program refreshing at Tesla’s whim.
How do you find your own Tesla referral link?
As a Tesla buyer, you’re best off reaching to people you know who own a Tesla or a Powerwall already, and becoming better friends!
Alternatively, there a myriad of Youtubers, Instagrammers and yes, Bloggers, you can support by using their link – guilty as charged.
If you enjoy their content, it’s a pretty good reward. So on that note, if you are looking for your own referral link: http://ts.la/keith3941 (that’s the last time, I promise).
As a Tesla owner, just log into your Tesla account and you can’t miss your own link on the welcome screen.
Can a referral be placed after you have placed an order?
If you have an active Tesla order and you haven’t applied a referral, you may still be able to. Get in touch with your delivery specialist and supply them with your preferred referral link and see what they can do.
Summing up – the Tesla referral program
Referral and loyalty programs are commonly used to gamify consumer behaviour but Tesla’s is unique to the car industry, with an easily used link-based system and some generous rewards.
If you’re considering ordering a Tesla, it’s usually a no-brainer to seek out a referral link before you do.